From Trust to Turmoil_Analysing Customer Attitude Changes in the Face of Product-Based and Morality-Driven Scandals
Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.
Подобные документы
Анализ скрытой рекламы как эффективного метода продвижения товаров или услуг через телесериалы: наиболее эффективные виды product placement; степень узнаваемости брендов, представленных в сериалах; используемые средства и технологии скрытой рекламы.
дипломная работа, добавлен 07.06.2014Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.
статья, добавлен 14.02.2022Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
контрольная работа, добавлен 27.12.2011Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
статья, добавлен 22.06.2022The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.
статья, добавлен 20.07.2024Розглянуто особливості розміщення продукції Product Placement. Запропоновано інструменти щодо розробки та вдосконалення цієї рекламної технології. Проаналізовано сучасний стан і перспективи використання технологій розміщення продукції в українському кіно.
статья, добавлен 21.05.2018Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016Utility check against review visibility. Distribution of ratings. Product type segmentation analysis. Feature of determining the price category. Improving buyers' purchasing decisions by permuting erroneous ratings of the current sorting algorithm.
дипломная работа, добавлен 26.08.2020The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
статья, добавлен 21.07.2024A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.
статья, добавлен 14.09.2016Software development for an online store. Representing the company in the Internet, expanding the potential customer base, supporting the recognition of the brand, increase awareness, public awareness. Organization of commercial activities of the store.
статья, добавлен 30.04.2019Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.
статья, добавлен 12.05.2024The essence of sales, sales activity, and sales planning of the enterprise products. Investigation of factors influencing sales planning. Calculation of capacity of the product market. Elements of ensuring the efficient functioning of the sales system.
статья, добавлен 07.10.2018The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.
реферат, добавлен 13.02.2013The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.
статья, добавлен 28.09.2016Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
дипломная работа, добавлен 18.07.2020The study of the evolution of needs and means to satisfy them. Evolutionary development tools to meet the needs of consumers in the relevant line of development that meet the conditions that these methods are successful in their development process.
статья, добавлен 26.08.2016The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 13.07.2020The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 14.07.2020Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.
статья, добавлен 23.09.2021The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
статья, добавлен 28.09.2016E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
дипломная работа, добавлен 07.12.2019