The Peculiarities of Advertising Language
General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.
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A stylistic device as intentional intensification of typical structure or semantic property of a language unit promoted to a generalized status. Antithesis - a prominent stylistic emotively colored device by contrasting significant for the context.
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