The Peculiarities of Advertising Language
General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.
Подобные документы
Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
статья, добавлен 27.03.2023Familiarity with specific features phonetic and graphic expressive mean sand stylistic devices. Research and characterization the essence stylistic semasiology. Definition of the concept of lexico-semantic stylistic devices and figures of substitution.
учебное пособие, добавлен 19.07.2017Consideration of linguistic and stylistic features of English-language infantile poetic texts. Research of linguistic and stylistic coloring of speech of preschool children at the lexical level on the material of infantile English-language poetic texts.
статья, добавлен 08.08.2022Stylistic devices making use of the meaning and structure of language units. Phonetic expressive means and devices. Characteristics types of metaphors. Climax – lexical or syntactic repetition. Chiasm - a reversed version of syntactic parallelism.
презентация, добавлен 20.12.2013The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.
статья, добавлен 03.01.2021General information on functional styles of language and his characteristic stylistic devices. Functional style of language as a system of interrelated language means which serve a definite purpose in communication. The stages of English development.
лекция, добавлен 27.12.2015Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
статья, добавлен 05.03.2018Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.
статья, добавлен 09.02.2023- 9. The realization of the language game on the lexical- semantic level in advertising English slogans
Research of the phenomenon of language game and its realization in advertising slogans. Linguistic methods and tools used by advertisers within the language game. Analysis of pragmatic, communicative orientation of advertising slogans in modern English.
статья, добавлен 28.09.2021 The theory of expressive means by I.R. Galperin. The classification is based on the level-oriented approach. Phonetic expressive means and stylistic devices. Metres in the English and Russian languages. Lexical expressive means and stylistic devices.
презентация, добавлен 20.12.2013The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.
статья, добавлен 29.09.2023Short history of development of stylistic language. Literary stylistics in newspaper headlines. Stylistic receptions, their kinds, the characteristic and application examples. Alliteration in poetry and literature. Metaphor and stylistic devices.
курсовая работа, добавлен 27.12.2011Stylistic devices employed in advertising to diversify the connotations of a product by creating implicit, suggestive meanings and connotative fields for the product that is being advertised. Suggestion as a verbal factor in forming text of a commercial.
статья, добавлен 17.08.2021Study of stylistic problems of translation of English-language political texts. Features of the transfer of stylistic means within the framework of political discourse. Relevant options for the transfer of metaphors, euphemisms in the Ukrainian language.
статья, добавлен 09.05.2018The study of genre-stylistic and lexical-semantic features of the exact sciences texts translation from the English language into Ukrainian. The basic functions and tones of professional texts, the types of information that predominate in them.
статья, добавлен 22.10.2020Lexical and stylistic features of journalistic English-language texts of the perfume industry. Persuasive and manipulative direction of linguistic means of texts, emotional and pragmatic impact of epithets, similes, antonyms and synonyms on recipients.
статья, добавлен 03.04.2023- 17. Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
статья, добавлен 15.08.2021 Types of stylistic research and branches of stylistics. Stylistic classification of the English vocabulary. Stylistic theory and classification of expressive means by G. Leech. Classification of expressive means and stylistic devices by Y.M. Skrebnev.
учебное пособие, добавлен 18.04.2015Style as a general semiotic notion. Different interpretations of style and style study. Stylistic classification of English vocabulary. Types of connotations. Functional styles and stylistic grammar. Expressive means and devices, text interpretation.
учебное пособие, добавлен 04.01.2013The study of the structural-semantic and functional characteristics of repetition in English text-announcements. Features of the implementation of informative and advertising functions of texts, announcements and their pragmatic effectiveness in general.
статья, добавлен 07.10.2018Lexico-phraseological stylistic means and devices. The main stylistic devices based on the interaction between the logical and contextual logical meanings. The stylistic effect of trite metonymies. Zeugma, pun and violation of a phraseological unit.
реферат, добавлен 04.09.2012The problems of the expressive means and stylistic devices usage within the Queen Elisabeth II Christmas 2020 discourse. Using of system of the interrelated expressive means and stylistic devices to provoke addressee’s attention to the ideas of Queen.
статья, добавлен 13.01.2023Analysis of system of interrelated language means, which serves a definite aim in communication. Classification of functional styles by I.R. Galperin. Peculiarities of the publicistic style. Political and literary articles and stylistic devices.
презентация, добавлен 11.10.2016Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.
статья, добавлен 15.10.2023A stylistic device as intentional intensification of typical structure or semantic property of a language unit promoted to a generalized status. Antithesis - a prominent stylistic emotively colored device by contrasting significant for the context.
статья, добавлен 30.10.2016