The Peculiarities of Advertising Language

General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.

Подобные документы

  • Research of origin, historical development and features of language of afrikanos as one of official languages of Yuzhno-African Republic. Morphological and grammatical features of language of afrikanos. Analysis of vocabulary and dictionary of language.

    эссе, добавлен 10.08.2011

  • The subject of stylistics. Study of principles, effect of choice and usage of different language elements in rendering thought and emotion under different conditions of communication. Types of stylistic research the language and branches of stylistics.

    презентация, добавлен 20.12.2013

  • The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.

    статья, добавлен 02.02.2018

  • Consideration of the basic concepts of style and stylistics. Description of phonetic and lexical means of expression and syntactic stylistic devices. The classification of functional styles in English. Solving practical problems on stylistic analysis.

    шпаргалка, добавлен 19.06.2011

  • The linguistic and poetic features of ornithonyms used in the Karakalpak folk aitys were analyzed. Their possibilities of creating an artistic image are studied. In the language of aitys, the words related to the birds are used for stylistic purposes.

    статья, добавлен 26.03.2023

  • Analysis of extract from the texts of famous writers. The use of lexical and stylistic devices in the text of Jerome. The main idea of writing "To Sir, With Love" Braithwaite. Characteristics of Carver's writing style in story "A Small, Good Thing".

    реферат, добавлен 25.12.2011

  • Interaction of dictionary and contextual logical meaning. The relation between the container and the thing. Interaction of primary and derivative logical meanings. The syntactical stylistic devices classification of syntactical stylistic devices.

    доклад, добавлен 17.10.2012

  • Analyzes the functional paradigm of travel-media texts, which are published at the pages of the English-language travel journals. The definition of travel-media text is offered. Highlights the attributive and modular features of travel-media texts.

    статья, добавлен 16.11.2022

  • Translation like a very complicated process which is performed by the translator while rendering the source text into another language. Characteristics of the stylistic peculiarities of literary texts. Analysis of the E. Hemingway’s writing style.

    диссертация, добавлен 24.01.2020

  • General characteristics of the most advanced methods of teaching foreign languages. Familiarity with the main features, arguments for and against teaching students with a low level of English for special purposes without an intermediary language.

    статья, добавлен 16.05.2020

  • Attempt to classify associations into stimuli - names of food products in Ukrainian and Greek by the volume of syntagmatic type of associations. Definition of General and specific features of the language consciousness of Ukrainians and Greeks.

    статья, добавлен 19.11.2020

  • Definition and types of non-literary vocabulary of the English language. Differences between colloquialism, slang, and jargon. Features of functioning of non-literary language in American, Canadian, Australian, Scottish, Irish and New Zealand English.

    курсовая работа, добавлен 17.01.2017

  • Neologisms as a linguistic phenomenon. Stylistic classification of the english word-stock. The status of hacker slang as a linguistic and socio-cultural phenomenon. Ways of forming a hacker slang and style hackers use in written and spoken language.

    дипломная работа, добавлен 01.02.2012

  • Militarism - a typical characteristic of modern human culture, which is reflected in the names of games and is supported in the semiosis of cyberspace by signs-militaronyms. Advertising like a very important civilizational form of human activity.

    статья, добавлен 15.02.2022

  • Individual features, similarities and differences between the concepts of text and discourse. Features of virtual discourse in the Azerbaijani language and its features as the basis of communication and the fact of language in terms and in linguistics.

    статья, добавлен 23.10.2022

  • Analysis of duestions aiming at solving the problem of humor in advertising. The question of the use of puns in print advertisements. A positive relationship between humor and attracting attention. Consideration of the construction of English puns.

    статья, добавлен 11.11.2022

  • The study of the peculiarities of legal English and adapted legal texts in the aspect of translation into Ukrainian from English-language sources. The main problem of translation of legal terms and phrases. Stylistic features of the legal text.

    статья, добавлен 29.09.2023

  • Learning concepts of functional styles as the subsystems of language, each subsystem having its own peculiar features in what concern vocabulary means, syntactical constructions. Familiarization with publicistic style and the style of official documents.

    реферат, добавлен 02.06.2014

  • Metaphor as a means of forming and expanding the lexical meaning of words, the method of cognitive and mental activity, the characteristic features of artistic understanding of reality. Assessment of its place in the mental process and in language.

    статья, добавлен 16.11.2022

  • Some features of the style of official documents. The legal genre. Selected problems of description in the relevance-theoretic framework. Bases of the English legal language. Translation in international settings and the training of lawyer linguists.

    контрольная работа, добавлен 17.01.2011

  • Analysis of the communication skills of the preparation process for educational activities. The main reason for the intensification of processes around the study of foreign languages. The need for specialists with knowledge of the English language.

    статья, добавлен 11.08.2020

  • An overview of linguistic, social and cultural features reflected in Chinese media discourse. A linguistic study of television discourses in Chinese interactive space. The reality of entertainment discourse and cultural features of modern Chinese society.

    статья, добавлен 18.11.2023

  • The article analyzes the concept of "communicative signs" and provides its definition. An optimal list of communicative features of the language was formed, such as: correctness, accuracy, logic, richness, variety, imagery, expressiveness, meaningfulness.

    статья, добавлен 28.01.2023

  • The article analyzes the concept of "communicative signs" and provides its definition. A list of communicative features of the language was formed: correctness, accuracy, logic, richness, variety, imagery, expressiveness, meaningfulness, accessibility.

    статья, добавлен 26.02.2023

  • Analysis and description of expressive-figurative means of original or occasional expression in functional-semantic and structural aspects. Consideration of the pragmatic relevance of the formation of expressive forms of professional communication.

    статья, добавлен 29.05.2022

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.