On some pragmatic approaches to the formation of advertising English
Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
Changing the vocabulary of the English language throughout history, the emergence of new words and lexical forms. Latin and Greek roots as an important source for the formation of English words. The reasons for borrowing words from foreign languages.
презентация, добавлен 23.01.2015
History of development and feature of English language at different stages - from the Celtic times to language of the Middle Ages and modern English. Riches of literary and folklore language of Englishmen, features of English proverbs and tongue twisters.
реферат, добавлен 19.02.2010
Features history of the formation of the English language, the specific features of its grammar and spelling. Language structure, types, forms of borrowing it, the source and meaning. An investigation of the origin of the words in "God save the Queen".
курсовая работа, добавлен 17.05.2016
The definition of the nature and content of the national-cultural semantics of mentality. The features reflection of the material, spiritual and a social values in English Proverbs and sayings. Ways of formation of toponyms in the English language.
контрольная работа, добавлен 12.10.2016
The concept of word formation, its role in the growth of language. Characteristics of the main word-formation methods in English and Kazakh languages, the results of their comparison. Their characteristics and specific differences and similarities.
статья, добавлен 26.04.2015
Identification of the main problems of modern English XXI art. External factors that influenced the lexical changes in the English language. The role, meaning of the abbreviation in the process of replenishment of the vocabulary of the English language.
статья, добавлен 02.12.2018
English language in England: dialects, regional, glottal stop. Pronunciation Varieties of British English. The Northern Regional and the Scottish Type of English Pronunciation. Peculiarities of American and British English and their differences.
реферат, добавлен 12.06.2013
General issues, history, grammar (finite verb forms, causative constructions etc.), semantic (translating realia and terms) and pragmatic (functional styles, etc) problems of translation. Russian-English and Russian-English-Chinese Transliteration Chart.
учебное пособие, добавлен 14.04.2014
History of English in the systemic conception of English. Connection of the subject with other disciplines. Synchrony and diachrony in the language study. The Formation of the English National Language. Periods in the History of the English Language.
курс лекций, добавлен 16.11.2013
Identifying the premises for the use of indirect speech acts in different versions of the English language. The import of culture in the communication process, including the idea of cultural and social communication tools in the context of discussion.
статья, добавлен 08.05.2018
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