On some pragmatic approaches to the formation of advertising English
Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
Current innovational processes on the lexical level in the English language. Studying the peculiarities of the formation of neologisms that have been announced the winners of the Word of the Year by the Oxford Dictionary. Derivational types of words.
статья, добавлен 12.05.2018
Word-composition as a highly productive way of developing the vocabulary in The Old English. Familiarity with important distinctive features of Germanic languages at the lexical level. Consideration of the influence of Latin on Old English dictionary.
реферат, добавлен 07.03.2015
Analysis of linguistic features of the style of modern english scientific and technical literature, which significantly affect the specificity of its translation into the ukrainian language. Study of the language structures and methods of translation.
статья, добавлен 04.02.2017
The history of the peculiarities of American English. Lexical features differences in the American and English vocabulary. The differences in the American and English pronunciation. Features and differences between American and British spelling.
курсовая работа, добавлен 09.12.2014
Features of teaching students the English language using authentic materials. Analysis of the main benefits of authentic materials used in the lesson. Formation and development of students' listening skills, lexical skills and skills of public speaking.
статья, добавлен 02.11.2018
Regional and non-regional varieties. Local varieties of English on the British Isles. British and American English. Canadian, Australian and Indian variants. Dialects of English. Features of traditional dialects. Contemporary changes to modern dialects.
реферат, добавлен 23.03.2012
The study of grammatical construction in the vocabulary of the English. Characteristics of lexical differences in American and British languages. Differences between voiced and voiceless consonants. A study of the evolution of the English language.
курсовая работа, добавлен 05.09.2013
Description of the causes of the formation of grammatical and morphological changes as the basis for innovative processes in modern English. Classification of intralinguistic causes of morphological (verbal) changes of an innovative type in English.
статья, добавлен 25.12.2016
Studying the views of researchers on the national-cultural specifics of the English language in New Zealand in a different period of its formation. Dialects and accents of native speakers of English from most of England, Scotland, Ireland and Australia.
статья, добавлен 14.01.2019
The basic features and characteristic features of the English literature as its chronological development. The best representatives of prose and poetry, dramatic art of different epoch and directions. Subjects of products of modern English authors.
учебное пособие, добавлен 09.12.2011
Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
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