On some pragmatic approaches to the formation of advertising English
Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
Fundamentals of English phraseology. Cultural realities as a reflection of national characteristics. Lexical and idiomatic language means. The cultural and historical background of English borrowed phraseology. Semantic features of phraseological units.
статья, добавлен 25.04.2019
The actual problems of modern English language of the ХХІ-st century. Separating the most striking external factors which had an influence on lexical changes in the English language. Factors that affected English and its enrichment of new lexical units.
статья, добавлен 19.02.2016
Innovations in the process of learning a foreign language to students of agricultural specialties. The use of a communicative approach for the formation of pragmatic competence of specialists. Applying of disputes for the development of speech activity.
статья, добавлен 04.11.2018
History of formation of the American variant of English language. English language-Differences of the American and British language. Modern condition of English language as polynational. Grammatical distinctions between American and British variants.
реферат, добавлен 14.03.2011
The forms of the English language and their distinctive features: American, British, Australian. Grammatical specifics of types, their territorial distribution. Varieties of verbs and their declension. English orthography, the history of its formation.
контрольная работа, добавлен 11.06.2016
The main problems of the use and development of English in European countries, except for those countries in which English is the official language. Characteristic of the changes that appeared in the process of using Euro-English as a lingua franca.
статья, добавлен 04.11.2018
Topics on various topics to help improve their reading and speaking in English: "Harm television", "Camping - the perfect way to spend a vacation", "The role of advertising to the public", "The ban on cruel sports", "Gaps educating today's children".
учебное пособие, добавлен 15.09.2012
Reading and understanding of original professional literature. Obtaining necessary information from legal documents and reproduction of the contents read in English or in the native language. Word formation and spelling of endings, legislative terms.
учебное пособие, добавлен 07.11.2014
The Formation of the National Language. Middle English is the stage in the history of the English language. The reasons of shortage of the written standard. Grouping of local dialects. The most important event in the changing linguistic situation.
доклад, добавлен 28.11.2011
Part of Beowulf, a poem written in Old English. Indo-European language and people. Characteristics of the Old English. The Germanic tribes. The infinitive of verbs. Dialects in the United States. The most famous writers from the Middle English period.
курсовая работа, добавлен 18.01.2012
Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
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