On some pragmatic approaches to the formation of advertising English
Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.
курсовая работа, добавлен 15.04.2011
Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.
статья, добавлен 29.10.2016
Study of the processes of euphemization in English on the themes of disease and death based on discourse materials in the mass media. Analysis of various lexical units of the substitute nature, the reasons for the active euphemization of the language.
статья, добавлен 07.10.2018
The study of the structural-semantic and functional characteristics of repetition in English text-announcements. Features of the implementation of informative and advertising functions of texts, announcements and their pragmatic effectiveness in general.
статья, добавлен 07.10.2018
English as official language in England, Canada, Australia and New Zealand. Features of modern English. Basic stages of becoming of English. Description of functional classification of writing of the systems. Consideration of English orthography.
творческая работа, добавлен 10.05.2012
English is the national language of England proper, the USA, Australia and some provinces of Canada. Features American English, local dialects in the USA, Canadian, Australian and Indian variants. The main lexical differences between the variants.
реферат, добавлен 30.06.2014
Characteristics of the lexical component of aviation English. The defines the notion of aviation English and disclose the peculiarities of its vocabulary. Investigation of the lexical domains distinguished within Aviation English subset of the language.
статья, добавлен 12.10.2018
Changing the vocabulary of the English language throughout history, the emergence of new words and lexical forms. Latin and Greek roots as an important source for the formation of English words. The reasons for borrowing words from foreign languages.
презентация, добавлен 23.01.2015
History of development and feature of English language at different stages - from the Celtic times to language of the Middle Ages and modern English. Riches of literary and folklore language of Englishmen, features of English proverbs and tongue twisters.
реферат, добавлен 19.02.2010
Features history of the formation of the English language, the specific features of its grammar and spelling. Language structure, types, forms of borrowing it, the source and meaning. An investigation of the origin of the words in "God save the Queen".
курсовая работа, добавлен 17.05.2016
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