On some pragmatic approaches to the formation of advertising English

Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.

Подобные документы

  • Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.

    статья, добавлен 10.10.2023

  • The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

    статья, добавлен 17.08.2021

  • Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.

    статья, добавлен 27.03.2023

  • Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.

    статья, добавлен 09.02.2023

  • The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.

    статья, добавлен 29.09.2023

  • Analysis of Internet discourse and systematization of sociolinguistic and pragmatic factors that determine the features of his language. Approaches to the interpretation, features of the study of English-language Internet discourse by modern linguists.

    статья, добавлен 14.09.2021

  • The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.

    статья, добавлен 02.02.2018

  • General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.

    курсовая работа, добавлен 15.04.2011

  • Distribution of the English language in the field of tourism. The need to study, describe and systematize the terminological system of international tourism. Multipurpose use of English. The tendency to obtain terms from English terminological systems.

    статья, добавлен 15.07.2020

  • Analysis of duestions aiming at solving the problem of humor in advertising. The question of the use of puns in print advertisements. A positive relationship between humor and attracting attention. Consideration of the construction of English puns.

    статья, добавлен 11.11.2022

  • Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.

    статья, добавлен 08.02.2019

  • The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.

    статья, добавлен 24.06.2020

  • The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.

    статья, добавлен 03.01.2021

  • The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.

    статья, добавлен 29.08.2021

  • Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.

    статья, добавлен 15.10.2023

  • Study of the peculiarities of the formation and translation of phraseological units in English-language texts on military topics. Variational, complicative and structural-typological specific methodological approaches to the use of phraseological units.

    статья, добавлен 22.03.2023

  • Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.

    статья, добавлен 29.10.2016

  • Fundamentals of terminological study of individual eight terms of English lexical semantics in order to identify their terminological synonymy. Linguocultural approach to the English-language semantic continuum. Separation of the terms under study.

    статья, добавлен 03.03.2021

  • Study of the processes of euphemization in English on the themes of disease and death based on discourse materials in the mass media. Analysis of various lexical units of the substitute nature, the reasons for the active euphemization of the language.

    статья, добавлен 07.10.2018

  • The purpose of the article is to provide a detailed definition ofimperative sentence form as well as a thorough examination of the semantic and pragmatic elements of imperative sentences in current English. The primary models of imperative utterances.

    статья, добавлен 19.01.2023

  • The dynamic nature of the lexical structure of the language, consideration of borrowings that enrich the English language and the study of methods such as eponyms, abbreviations, psychological aspects, that is, from the linguistic, psychological aspect.

    статья, добавлен 13.03.2023

  • The study of the structural-semantic and functional characteristics of repetition in English text-announcements. Features of the implementation of informative and advertising functions of texts, announcements and their pragmatic effectiveness in general.

    статья, добавлен 07.10.2018

  • Negation as a speech strategy, its functional features in modern English. The place of negative statements in linguistics. Pragmatic specifics and research of communicative-pragmatic factors of realization of negation in the language environment.

    статья, добавлен 24.11.2021

  • Determination of the goal of reduction - maximum compression of information at the lexical level. Analysis of the formation of new abbreviations in the English language, which is a constant phenomenon that is increasingly developing and improving.

    статья, добавлен 24.01.2023

  • The analysis of the studied sample of special lexical units of copyright in the English language. The most productive models for the formation of two-component terminological combinations. Identification of the functional types of terms of copyright law.

    статья, добавлен 09.04.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.