Сущность Customer Relationship Management
CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.
Подобные документы
Development of the scientific thought in the field of management of organizations from its origin till present time. Development of scientific thought in the field of management, basic approaches and schools of management, management of organizations.
статья, добавлен 05.02.2019The philosophy and methods of progress and continuous improvement in the theory of total quality management. Quality management systems in ISO normative documents. Possible practical recommendations and requirements for the management of organizations.
статья, добавлен 17.04.2022Consideration of the developed criteria for the effectiveness of management services. Characteristics of the indicators of a comprehensive assessment of the effectiveness of management of the banking sector. Analysis of management in "Kazkommertsbank".
статья, добавлен 28.09.2016Теоретические и правовые основы работы с клиентами, общие организационные и юридические вопросы. Организация управления персоналом. Организационная структура гостиницы, продвижение и продажа ее услуг, реклама и акции. Оборудование и технические средства.
отчет по практике, добавлен 12.06.2015Эффект от внедрения ERP – системы, полное внедрение по принципу "все и сразу". Сравнение ERP-систем для компаний по различным параметрам. Enterprise Resource and Relationship Processing, управление внутренними ресурсами и внешними связями предприятия.
статья, добавлен 25.08.2020The main tasks and the importance of management in today’s economy, the possibilities of bringing the art of management to a high level. The role and importance of strategic management, and scientific and practical suggestions and recommendations.
статья, добавлен 26.11.2023Basics of management models and technologies. Analysis of the impact of individual psychological characteristics of the manager on production indicators. Identification of differences in the management style of heads of state and non-state organizations.
статья, добавлен 11.01.2023The correspondence of the perception of the essence of enterprise management processes and personnel system approach. Justification of the strategic elements of the subsystem of personnel management and tapiserie process of enterprise management.
статья, добавлен 28.09.2016It is proposed to evaluate and consider the importance of communication with five styles of conflict management in the organization according to the TKI model (Thomas Kilman Model). The need for effective communication skills in management is emphasized.
статья, добавлен 12.05.2024Общая характеристика предприятия. Анализ способов управления, практикуемых на Западе: property management, facility management, девелопмент; их цели, основные задачи и виды деятельности. Характеристика структуры управляющей компании, ее услуг и функций.
контрольная работа, добавлен 27.10.2017Five main conditions for the transition from the pre-professional era to the era of professionalization and the formation of educational management culture are outlined. Four most significant shortcomings of organizational management mechanisms.
статья, добавлен 03.01.2021The possibility of using the organizational development management as the basis for implementing innovations within the framework of proactive management at the enterprise is justified. Approaches to the organizational development management are analyzed.
статья, добавлен 28.09.2016Analysis of the relationship between the competitiveness of enterprises with the quality of products or services provided and the ability to meet customer requirements. Requirements for the quality of products. Factors affecting its competitiveness.
статья, добавлен 19.02.2021The telecommunication sector risk profile are identified based on qualitative and quantitative risk management. Prospective for using Bayesian technologies at continuous risk management are determined. Experience of telecom companies in risk management.
статья, добавлен 30.07.2016The concept of strategic brand management, emphasizes on the direction of brand growth in the long-term prospects. The functions, the basic principles of brand management. Methods and principles, specific models, organizational forms of brand management.
статья, добавлен 16.12.2020- 66. Strategic HR management and building of international teams as a strategy for global competitiveness
The latest management theories and trends are explored and insights into the role intercultural competence in the strategic management of human resources are provided. The importance of aligning human resource management practices with business strategy.
статья, добавлен 04.09.2024 Выбор системы менеджмента для редакции газеты. Рассмотрение программных средств, предназначенных для учёта потенциальных пользователей и сделок. Особенности управления клиентами в современных редакциях, основной доход которых зависит от рекламы.
статья, добавлен 24.07.2018Разработка систем управления инновационными процессами и экономическими отношениями. Основные подходы к определению управления персоналом. Усовершенствование системы управления персоналом. Мотивация персонала и проблемы внедрения управленческих инноваций.
курсовая работа, добавлен 23.04.2014The analysis of the development of scientific thought in the field of management since its inception to the present time. Definition of core management principles and the impact of new social and economic factors due to the realities of the XXI century.
статья, добавлен 25.12.2016The practice of management as a means of influencing individual workers and labor groups in general, which are necessary to achieve the goals of the company (organization). New approaches and mechanisms used in the management of the service sector.
статья, добавлен 16.08.2017Emphasize that personnel management of domestic enterprises remains an important problem. Analysis of personnel management, which carried out through management of labor potential, which is evaluated of the development of the personnel's labor potential.
статья, добавлен 16.10.2023Исследование вопросов построения эффективной системы внутрикорпоративных связей, основанных на долгосрочных взаимовыгодных отношениях с клиентами. Рассмотрение теории и практики реализации внедрения CRM-системы, на примере передовых российских компаний.
статья, добавлен 27.01.2019The author has developed the importance of management in today’s economy, the possibilities of bringing the art of management to a high level, the role and importance of strategic management, and scientific and practical suggestions and recommendations.
статья, добавлен 09.11.2023Determination of the foundations of management analysis for the adoption of economically-informed decisions, assessing the reliability of partners and technology management analysis, to determine the most optimal variant of tax policy of the company.
статья, добавлен 26.07.2016Relevance of scientific direction "Management of digital economy". Industry 4.0 and its implementations. Development of competencies in analog and digitized production processes. The directions of management of the economy on the basis of management 4.0.
статья, добавлен 29.04.2019