Сущность Customer Relationship Management

CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.

Подобные документы

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  • Understand basic management principles applying to individuals, small and largeorganizations, grasp the basics of management functions. Appreciate the impact that unresolved issues can have on management skills. Understand strategic planning and its use.

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