Сущность Customer Relationship Management

CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.

Подобные документы

  • The concept of strategic management as an objective reality, post-industrial economy. The study of types and models of strategic management in Ukraine and abroad. The flaws in the traditional strategic management system in a stable market environment.

    статья, добавлен 29.01.2016

  • Problems of transition to sustainable project management. A system for assessing sustainability indicators of project management at enterprises based on an expert survey of managers. An integral indicator of the level of maturity of project management.

    статья, добавлен 31.08.2020

  • Achieving a higher degree of control over their time using time management techniques. Learning the basic skills of personal effectiveness. Time management role in the organization and personal life. 10 most amportant common time management mistakes.

    реферат, добавлен 01.06.2016

  • Consideration of the benefits of using digital technologies in management, which helps to improve management efficiency and strengthen the financial well-being of the enterprise. Analysis of need to implement information and communication capabilities.

    статья, добавлен 27.01.2022

  • Foundations for the formation of the content, functions of sports management. Ensuring the character of physical culture, sports, the affordability of their services. The introduction of innovations in the process of providing, implementing management.

    статья, добавлен 23.01.2022

  • Determination role of an innovative business strategy and financial management. It has been substantiated that the efficiency of innovation activity depends on the efficiency of management. Financial management is a key component of the management system.

    статья, добавлен 01.12.2020

  • The participation of personnel in the management of the organization can significantly increase the enthusiasm and provide the necessary support for the reform of human resources management, i.e. replacing it with a new modern concept of talent.

    статья, добавлен 15.04.2024

  • Consideration of the concepts of the knowledge economy, its sources and features. Analysis of the role of knowledge in management, approaches to knowledge management and their measurement. Recommendations on the use of knowledge in enterprise management.

    статья, добавлен 18.01.2024

  • The policy and organization of information security. The lack of detection systems on enterprise. Classification and management of technology resources. Understanding the need of controlling process. Problems in security management and their solutions.

    статья, добавлен 15.12.2014

  • Изучение теории рroject management в зарубежной и отечественной практике. Определение понятия инновационного проекта в сфере услуг и основные составляющие процесса управления им. Характеристика составляющих факторов успеха сферы инновационных услуг.

    курсовая работа, добавлен 21.08.2017

  • Conceptual frameworks of management reporting formation that was investigated from the perspective of systematic approach. Determination of the main requirements to the content and structure of management reporting on the example of trade enterprises.

    статья, добавлен 30.10.2016

  • Factors of improving self-management for effective managerial foreign economic activity of organizations. Formation of the competency model of self-management of personnel potential as an innovative factor. Personal approaches in the management process.

    статья, добавлен 12.05.2024

  • Analysis of the concept of the employment relationship. Discusses the importance of employee-employer relationship and how it impacts work output in an organization. Definition of the main advantages of having a good employee-employer relationship.

    статья, добавлен 13.04.2018

  • A comprehensive review of the main problems of management in small enterprises, highlighting the peculiarities of marketing and management in small businesses. Consequences of deteriorating business conditions due to the military situation in the country.

    статья, добавлен 26.12.2023

  • Changes and change management practicies. The research consists in studying Project Management Office roles and functions in change management activities held in the companies. Compare the Project Management Office roles and change management models.

    дипломная работа, добавлен 05.07.2016

  • The formation of the philosophy of management as a metascience. Management as a sociocultural phenomenon. Accounting for national traditions, culture and mentality of the people to unite the country. Functions and tasks of the head of the organization.

    статья, добавлен 15.09.2022

  • Describes tendencies of personnel management in Ukrainian pharmaceutical enterprises in order to estimate the current level of personnel management. Analysis personnel management is a fundamental element of quality system in pharmaceutical industry.

    статья, добавлен 28.07.2016

  • Analyzed and noted that project management is an approach to achiev project goals within organizational structural and resource constraints for internal projects. As well as substantiated which components are the most effective in project management.

    статья, добавлен 29.09.2023

  • The role of leadership in the enterprise management system. Combination of leadership in its essence and form with the phenomenon of power. Classification of leadership in management. Differences in the functional focus of management and leadership.

    статья, добавлен 27.02.2023

  • Концепция Total Cash Management (TCM или тотальное управление деньгами), ее сущность, структура и модели, а также особенности ее использования в регулировании чистого денежного потока предприятия. Система управления денежным потоком, ее основные элементы.

    реферат, добавлен 14.10.2010

  • Overview of the problems of enterprise innovation management. Suggestions on how to better manage enterprise innovation from aspects of the concept, methods and talents of innovation management. Research of innovative ways of enterprise management.

    статья, добавлен 15.04.2024

  • Defining the parameters of inventory management of an enterprise using neural networks. Algorithm for choosing a strategy of inventory management. Ensuring the stability of the parameters of the communication equations by means of neuroprogramming.

    статья, добавлен 30.10.2016

  • Methodological aspects of management accounting aimed at taxation optimization and effective management of tax liabilities of the organization. The principles of data harmonization of the bookkeeping and fiscal accounting for the purpose of control.

    статья, добавлен 22.05.2017

  • Изучение специфики подготовки и проведения переговоров с клиентами и поставщиками на примере компании "Эко плюс". Рассмотрение особенностей управления составлением и оформлением договоров. Анализ практических рекомендаций по ведению деловых переговоров.

    отчет по практике, добавлен 22.05.2014

  • Проблемы, связанные с организацией управления на предприятии и рекомендации по их устранению. Анализ эффективности работы с клиентами компании. Организационная структура предприятия. Мероприятия по улучшению работы с клиентами компании "БиМакс Пермь".

    курсовая работа, добавлен 23.04.2013

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